About Jessica Cooke

Fitness Coach, Breathwork Coach, Podcaster, Business Owner, Mum & Champion of Women

Hi, I’m Jessica.

I live in lovely Galway with my husband, Joe, our two kids, Arthur and Emily, and our two miniature schnauzers, Buster and Ozzy, who I love so much.

I love playing pickleball, but my favourite place to be is in nature. I walk the dogs every morning and I just love being in amongst the trees. I love reading, coffee, eating out and nights in with the fire on.

I’m a qualified Fitness Coach, Personal Trainer and Breathwork Coach. I’ve been helping women get fit and healthy for 19 years, having started in 2007.

I graduated with a 2:1 in my degree from University College Dublin (UCD) before moving to Paris. I later returned to Ireland and graduated with honours in Exercise and Fitness Health from the University of Limerick, specialising in Personal Training and Strength and Conditioning.

I became a qualified Breathwork Coach in 2025.

But my path hasn’t always been easy.

A few years ago, I felt stuck, just like you might be feeling now.

I was a busy working mum with a very busy career, working long hours and looking after everyone except me. I had no boundaries and no time for myself.

I was anxious, overwhelmed, sluggish and unfit. My clothes were tight, my skin was red and puffy, and I was exhausted. I was staying up too late and drinking too much at the weekends.

I really wanted to be fit and feel good again, but I kept going around in circles.

And I was focused on all the wrong things.

I was obsessed with food and the scales. I’d be “good” all week, then overeat, feel guilty and start all over again on Monday. I thought I needed to control my food and exercise more, but the more I focused on food, the more stuck I became.

The frustrating thing was, I was a fitness coach. But I couldn’t see that the things I was focusing on were actually keeping me stuck.

Then one day, at the end of a class, I said an affirmation: “I’m safe, I’m loved, I’m enough.” I burst into tears. I couldn’t keep going the way I was.

That’s when it hit me:

You can’t build healthy habits on shaky foundations.

Think about a house. If the foundations aren’t strong, the house will eventually crumble, no matter how nice it looks.

And I realised my healthy habits were the same.

I was trying to build healthy habits on foundations of stress, overwhelm and an all-or-nothing mindset. I was so focused on what to eat and how to exercise that I was missing the things that were actually keeping me stuck.

So I started working on those foundations. I reduced my stress and overwhelm. I learned to let go of the all-or-nothing mindset. I started creating boundaries and making more time for myself.

I called it PAHMS: Physical fitness, Accountability, Hydration, Mental health and Self-care. Not just food and fitness.

And something changed.

The healthy habits that had once felt so hard started to feel simple and natural.

That experience completely changed the way I approach health and fitness, and it’s the reason I created Thrive Academy.

Because I know that you don’t need another diet or another fitness plan that you’ll stick to for a few weeks before life gets in the way.

You need to work on the whole picture — your body, your mind, your habits and your life.

That’s what we do inside Thrive.

We build the foundations that help you become fit, strong and calm in body and mind, so you can stop going around in circles and start feeling good again.

I do this work because my own struggle showed me that the real problem was stress and overwhelm, not willpower, and I can’t sit by while women in midlife, blaming themselves, continue to struggle.

If you’re feeling stuck the way I was, Thrive Academy is for you.

I’d love to help you feel fit, strong and like yourself again. Start with a free 15-minute chat with me.

Jessica's Signature

Get to know me with this Old School Cosmo-style Quiz...

1. IF YOU COULD EAT ONE FOOD FOR THE REST OF YOUR LIFE WHAT WOULD IT BE:

Pasta.. I just LOVE pasta

2. THE BEST TITLE I HAVE IS:

a. Fitness Coach

b. Podcaster

c. Blogger

d. Entrepreneur

e. Other

Wife and Mum

3. MOST LIKELY TO BINGE-WATCH:

a. Love Island

b. Downton Abbey

c. The Voice

d. Homeland

4. MY GO-TO OUTFIT IS:

a. A dress & heels

b. A tracksuit

c. Jeans, T-Shirt & Blazer

d. Anything from Penneys

5. MY FAVOURITE THING TO DO AT WEEKENDS

Go on adventures with my family. Ideally outdoors in nature or exploring a big city.

6. MY DRINK OF CHOICE IS:

a. Mojito

b. Pint of beer

c. A hot chocolate

d. A glass of wine

7. SOME DAY I WANT TO:

Write a book and spend the rest of my days in a special place in Spain

8. I WOULD DESCRIBE MYSELF AS:

Loyal, kind and caring, and impatient

9. MY FAVOURITE THING IN A FRIEND:

a. Kindness

b. Loyalty

c. Fun

d. Adventurous

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